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design Lapo elkann
with the creative partnership of Lapo Elkann and productive Meritalia.
In Turin, 4 July 1957 was presented the new Fiat 500, a true icon of our time with which Fiat
concluded a revival began in the after the war phase. On July 4, 2007, exactly 50 years later
was presented, again in Turin, the new Fiat 500. "Fiat 500 Design Collection" is a tribute that
Lapo Elkann Meritalia and then make an icon of our time. The collection includes a sofa, a
table and a console. All furniture are inspired by the Fiat 500, 70, and all carry the label
"Meritalia Lapo and pay homage to the Fiat 500." This collaboration was created by the
interest that Fiat has always feeds to the world of design, not only applied to the automotive
sector. Meritalia, always known for its valuable know-how can create ad hoc solutions to meet
any aesthetic and functional, proved the ideal company with which to achieve this ambitious
project. Independent Ideas, creative factory was born July 4, 2007, has actively contributed to
making this idea concrete thanks to the creativity and ability to work in synergy with various
interlocutors level which always distinguishes them.
The sofa "PANORAMA" has a metal perimeter frame, which reflects the shape of the front of
the car FIAT 500 years 70. The padded seat and backrest in polyurethane with different
density, make it particularly comfortable. The covers, in fabric or leather, the stitching
geometric pattern. The lateral wheels of polyurethane.
Dimensions: W 133 x D 85 x h 100 cm
Delivery time 30 days
Meritalia is an idea, which became a productive and commercial reality in 1987. Its strength is aserious commitment to satisfy the highest needs of demanding clients who are able to recognize in Meritalia products the quality, the reliability, the value, the skill and the originality of an idea. Meritalia’s philosophy is to assist the client in every aspect of his requirements. This philosophy has been applied to the development and expansion of other branches of production such as upholstery furniture, metal works, lighting, wood furniture, marble and Residential Division. Forty-five years of work at the highest levels have enabled Giulio Meroni to develop his own personal manufacturing philosophy. The secret of our firm’s success comes from his determination to melt in every single piece of furniture creativity and manufacturing together with the demands of the end user. The factory is rightly proud of having as collaborators some prestigious designer, afterwards all Meritalia’s team represents a successful way to improve all over again the quality of production. This is just what Giulio Meroni wanted Meritalia to be: a firm which not only produces furniture, but aims to put interior design ideas into practice. This know-how is the outcome of years of intensive and deeply-involved activity, resulting from day to day activity, spent directly in the factory. His personal contact with the craftsmen and the machinery, together with long and profitable travels and fairs attended all over the world, had given Mr. Meroni the chance to see the markets of all five continents. With the experience he has accumulated, this reality fully understands which problems need to be solved for a product that aims to be truly valid and how to satisfy the demands of international customers. Meritalia heads an organization active in furniture and project management. Meritalia’s reputation for high standards of quality, and its respect for deadlines, have attracted the most prestigious Clients. Clients have the great advantage of talking with a single partner able to organize the development of a project and satisfy all their requirements. These activities are managed by different companies of the group which have their specific field of production that, thanks to highly equipped and specialized factories, can be carried out with the highest degrees of accuracy and quality.
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