"Slamp is a pure design company which moves as fast as light". Roberto Ziliani, the founder and current president of the firm sums up the essence of the Slamp company in this way. In the years in which Swatch introduced the idea of the non-conventional watch, Slamp was moving its first steps, thanks to a smart idea of Roberto Ziliani, who at that time organised events and the scenography in the world of the top Italian fashion companies. Slamp enters into the lighting design market in 1994, changing the moment of the usual meditated and programmed purchase in the furnishing sector into an impulsive and un-programmed one. The famous "Slamp Tube" standing lamp is born, decorated in the artistic talent of the biggest names in design on the international forefront. Anna Gili, Alessandro Mendini, Nanae Umeda, Maria Cristina Hamel, Sanchita Ajjampur, Walter Garro, Massimo Caiazzo, Randi Kristensen and Wendy Weathley personalise the tube, giving life, in 1996 to the memorabile collection "Atelier". These are the years of the "Katalogos", the Slamp "Catalogues not Catalogues" which combine in commercial function to that of the more experiential and typically profound one of poetry and literary culture. In 1998 the "Cleto Munari Collection" puts together a team of other big designer names including Aldo Cibic, Roberto Pezzetta, Riccardo Dalisi, Enzo Cuccaro and Xavier Moulin … . In 1999 Dalisi creates a series of suspended lamps for the Slamp children collection, ornated with his famous "imaginary characters" which have playfully made their name as "Dalisini". In 2001, the table lamp "Mimì" designed by Massimiliano Datti is reproduced on the Italian design series stamps published by the Italian Mail to celebrate the "Made in Italy" companies and products. In 2006 Nigel Coates, Art Director of the Department of Architecture of the Royal College of Arts in London, now the Slamp Art Director, begins collaborating with the company and designs the now celebrated collection of "Slampville" lamps. In 2007, the table lamp "Fiorellina" by Nigel Coates wins the prize "Homes and Gardens Classic Design Award". In the same year the spirit of the debuts is reconstructed; that spirit which has made Slamp one of the most scrutinised case histories in Italy and in the world in the field of design and in the area of communications. Today Slamp is the protagonist of an exponential growth in terms of positioning on the market and the recognition of the brand name. It is a firm which is actively present on the international scene, thanks to the scrupulous planning of the press campaigns and the internal management of all the activities of communication. The training dedicated to the creative resources, the continual evolution which involves everyone operating internally and externally to the company, is the key to what renders Slamp a competitive, young, tendency generator on the market today.